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Guidelines | Advertisers

  1. GENERAL RULES TO FOLLOW
    1. RULES & PROCEDURES ACROSS THE NETWORK

      THE FOLLOWING IS NOT ALLOWED AND/OR FORBIDDEN:

      • Any distribution of malicious JavaScript
        • Campaigns with malicious JavaScript will be terminated without refund
        • Campaigns will be terminated
        • Advertisers will be banned
        • Refund requests will be invalid
      • The promotion of Technical Support sites
      • The use of automation (bots) designed to modify your bids
      • Exit blockers
      • Importing, advertising and/or selling electronic cigarette products in Canada is prohibited
      • Any Illegal products or portrayal of illegal activity or illicit use.
      • Any form of imitation of Publisher Sites
      • Any visual representation of sexual activities by any persons, under the age of 18, or portrayed to be under age.

      ADDITIONS FOR GOOGLE CHROME:

      The following is considered to create an “Abusive Ad Experience” by the browser Google Chrome, and should therefore be considered not allowed and/or forbidden:
      • Ads which auto-redirect a page without user action
      • Ads which resemble site warnings or error messages
      • Ads which simulate messages, dialog boxes or request notifications
      • Ads depicting features which do not work
      • Ads which display close buttons that do anything other than closing the element when clicked
      • Ads where clicking anywhere outside the border of the ad leads to an ad landing page

      GENERAL

      • Across all platforms there is a maximum file size of 600KB
      • All ads must link to a new window; all links must be target="_blank"
      • TrafficHaus reserves the right to pause any ads that affect the network of Publisher sites, that we may consider negative, without need for prior notice
      • Any campaigns or creatives can be paused when they infringe on Intellectual Property, Copyright, Patent, and Trademark laws.
      • To maintain the quality of our bidding platform, ads across multiple campaigns triggered by the same targets on a Spot or Geo Zone, will receive the same treatment as a single campaign on the spot giving multiple campaigns no advantage
      • All campaigns must comply with 2257 laws; i.e. ads and landing pages
      • All ads are subject to an approval process; can be approved or deemed as inappropriate
      • Each landing page must open in a new browser window/tab
      • Any of the following are subject to a review if they are affecting site performance
        • Campaigns
        • Ads
        • landing pages

      PHARMACEUTICALS

      • Ads may have branded pharmaceutical names (i.e. "Viagra", "Cialis") & resemble the branded pill's shape, however, there must be the word *Generic* or a phrase *Better than Viagra* or *Just like Viagra* visibly stated on the banner
      • Landing Pages must contain the phrase "Consult your doctor."

      FACEBOOK

      • The use of the term "Facebook" is strictly prohibited
      • Any imitation of the "Facebook" website or brand, color scheme, logo, and text is strictly prohibited

      SUBSTANCES

      • Any promotion of alcohol or drugs is not permitted
      • Images of alcohol and drugs are not permitted
    2. MISLEADING ELEMENTS

      ALL ADS THAT ARE DEFINED AS DECEPTIVE OR MISLEADING WILL NOT BE APPROVED. SPECIFICALLY, BUT NOT LIMITED TO:

      • The context and concept of an ad must be related to the landing page
      • The following must be included in an ad:
        • Branding
        • Logo
        • Text
      • The following must not be included in an ad:
        • Page numbers
        • Time
        • Views
      • Flashing colors that have a high contrast in comparison to the site must not be used on animated ads. For example, an electric blue background with yellow text and red borders.

      THE FOLLOWING ARE MISLEADING:

      • Any of the following text is not under any circumstances permitted on ads or banners:
        • BANNED
        • FORBIDDEN
        • ILLEGAL
      • Ads or banners that use the term 'Facebook' or any imitation of the 'Facebook' website or brand; color scheme, logo, and text are not permitted
      • Ads or banners that imitate the Publisher’s page (this is not limited to other page elements, icons, logos, or color schemes)